This is the second of two chapters on the coverage of sport. In the previous chapter, we looked at how to plan for good sports  coverage in your newspaper, radio or television station and how to gather information. In  this chapter we discuss how to present sports news and results and we examine the challenges of different media.
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                    In Chapter 53 we  listed the areas which need to be included  in the content of sports pages. Let us now consider each one in turn, and think  about how to gather and present the information in the best way for the reader  or listener.
                    Results
                    You will receive the results from the correspondents you  have organised, and from your own sports reporters.
                    As we have already noted, for minor sporting events it may be  sufficient just to publish or broadcast the result. 
                    With a couple of paragraphs of report on top, the results of  a local basketball league could look like this:
                    
                      
                        League leaders Club Sportif scored a century of points  against village side Tanolu in this week's Efate Basketball League matches.
                        Masel Manua's personal tally was 38 points, his best ever for  the club.
                        RESULTS: Club Sportif 104 Tanolu 38, Montmatre 73 Eton 56,  Pang Pang 61 Wesley 58, Brigham Young 82 Mele 54, Ekipe 48 Onesua 46, Emua 66  Erakor 62, Epule v Matarisu result not available.
                      
                    
                    For more important sporting events, though, there must also  be a report. In this case, the result should still be carried, clearly  presented at the beginning of the report. On radio, this means announcing the  result first, and then having a match report from a correspondent. In a  newspaper, it means publishing the result at the top of the report.
                    Different kinds of sport need their results to be presented  in different ways. There are three categories - sports for which a simple score  (perhaps with scorers) is enough; sports which require details of many  performances; and tournament results.
                    Simple scores
                    For many team sports it is enough just to give the basic  score at the top of the report. The sports in this category would include  soccer, rugby, basketball, volleyball, hockey and netball. The result might be  presented like this:
                    
                     Result like this can be added to by including scorers.  This can be done if the match is considered to be slightly more important than  the average:
                    
                      
                        NAITASIRI NORTH   12                   RA  6 
                             
Tries:                                             Penalties:          
Nakailagi, Vunakece,                       Nacama              
Narawa              | 
                      
                    
                    Performance details
                    A number of sports require detailed results, including  performances by a number of individuals. This includes team sports where the  team performance is the total  of  the  individual performances - like  cricket or baseball; team sports where the team performance is the total of a  number of groups' performances, like lawn bowls; and sports where a large  number of individuals compete against each other in a series of events, like  athletics (track and field) and swimming. In each case, the results are too  long and complex to be carried at the start of the report, and would usually be  published at the end of the report or - for a very important game - in a panel  beside the report. It is extremely difficult for radio to give results as  detailed as these, without boring most of its listeners.
                    Let us take an example from each of these groups.
                    For a cricket match, there needs to be a complete score  card, including bowling figures:
                    
                      
                        GORDON First  innings 
                          L.Leke c  Tomausi b Ching  
                            Y.Rafa lbw b  McIvor  
                            J.Neumann c  Oala b Ching 
                            A.Matane b  Nula  
                            R.Kennedy st  Tomausi b Oala 
                            P.Samari lbw  b Oala 
                            T.Temo lbw b  McIvor  
                            A.Leke b  Ching 
                            B.Sibona c  Tomausi b Ching 
                            T.Leke not  out  
                            S.Manau b  Ching  
                            Extras  (2nb,2w,4b,7lb) 
                            TOTAL                             | 
                          
                          18 
                          62 
                          7 
                          9 
                          34 
                          16 
                          49 
                          8 
                          0 
                          11 
                          0 
                          15 
                          229                            | 
                      
                    
                    
                      
                        
                          | Fall of  wickets: 1-36, 2-49, 3-68, 4-122, 5-134, 6-154, 7-172, 8-229, 9-229 | 
                        
                        
                          | Bowling:  McIvor 14-2-35-2; Ching 17.2-4-47-5; Nula 15-2-44-1; Oala 21-8-39-2; Suk  8-0-53-0. | 
                        
                      
                      
                        
                          TOKARARA  First innings 
                            W.Helalo not  out 
                              S.Pugh b  T.Leke 
                              L.Bill c  Sibona b T.Leke  
                              A.Maki c  Neumann b Manau  
                              J.Suk not out 
                            Extras (lb1) 
                            TOTAL (for 3 wkts)  
                            Fall of  wickets: 1-0, 2-3, 3-14.  | 
                           | 
                        
                      
                      
                    In bowls, a match may consist of several games between  groups of people, each called a rink. The score of all the rinks is added  together to give the final result. So, you will want to give the team result  first, followed by the score of each rink:
                    
                      
                        Triples: Lae  beat Popondetta 136-114.
                          (Lae scores  first) Rink 1 21-15, Rink 2 18-17, Rink 3 19-23, Rink 4 38-18, Rink 5 16-20,  Rink 6 24-21).
                        
                    
                    For an athletics meeting, readers will want a full list of  the results of all events, plus the times or distances of each successful  athlete.
                    You will need to decide whether to give just the winner of  each event, or the first three, or the first six, or whatever. The first three  is a normal number, following the tradition in the Olympic Games, in which the  first three each receive a medal:
                    
                      100m: 1 E.Arakua 11.4sec; 2 J.Keae  11.5; 3 W.Vui 11.7.
                      200m: 1 P.Maraleu 22.5; 2 R.Lemeki  22.8; 3 D.Marru 23.2.
                        400m: 1 I.Popek 50.4; 2 M.Namun 53.7; 3  J.Rombok 53.8.
                        800m: 1 R.Eava 1m55.7; 2 K.Ng 1m56.1; 3  I.Popek 1m56.2.
                        1500m: 1 R.Eava 3m56.4; 2 S.Lessi  3m59.9; 3 H.Manalo 4m00.4.
                        5000m: 1 R.Dalaweta 14m46.2; 2 J.Umpa  14m54.8; 3 J.Kelau 14m58.1
                        110m hurdles: 1 B.Pagal 14.7; 2  W.Takira 14.9; 3 P.Miria 15.5.
                        High jump: 1 K.Natera 2.03 metres; 2  R.Rarua 1.99; 3 J.Araua 1.87.
                        Long jump: 1 W.Vui 7.34; 2 D.Gukain  7.09; 3 B.Buka 6.98.
                        Triple jump: 1 B.Buka 14.97; 2 K.Ogil  14.12; 3 B.Manga 13.94
                        Shot: 1 R.Banz 19.11; 2 T.Murphy 18.93;  3 S.Gahuko 18.79.
                        Discus: 1 R. Banz 59.26; 2 S. Gahuko  57.87; 3 D.Lavi 57.40.
                        Javelin: 1 S.Begri 71.66; 2 T.Spia  71.38; 3 B.Tromwe 70.55.                      
                      
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                    Tournaments
                    Some sports are typically played in a tournament. This can  mean a succession of individual matches, after which the loser is eliminated  and the winner moves on to the next round to meet another winner; tennis, table  tennis, badminton, squash, boxing and fencing are often organised in this kind  of tournament. The other kind of tournament is where scores are accumulated  over several rounds of competition, like golf.
                    In either case, the tournament may last for several days. In  a weekly newspaper, you may be able to carry the results of the whole  tournament in one issue; in a daily newspaper, you will need to carry the  latest results each day. Let us look at an example of each kind of tournament,  starting with tennis, in which there may be matches of different rounds taking  place at the same time:
                    
                      Men's singles, Round 2: E.Mwesigye bt  R.Galama 6-4, 4-6, 6-3; P.Gunning bt J.Ngatia 6-0, 6-1; M.Puyokam bt F.Lee 7-5,  3-6, 8-6; B.Jokio bt F.Fox 6-4, 6-4; E.Thirlwall bt P.Kula 6-1, 6-2.
                        Round 3: V.Hula bt R.Lobo 2-6, 6-3,  7-5; P.Gunning bt V.K.Singh 7-5, 6-4; E.Thirlwall bt E.Mwesigye 5-7, 7-5, 8-6.
                          Ladies' singles, Round 1: A.Ho bt  V.S.Krishna 4-6, 6-3, 6-3; S.Nausi bt E.Poma 6-2, 6-4; A.Rombuk bt H.Tenanil  6-0, 6-0; N.Srivastava bt V.Ching 6-4, 4-6, 6-4; W.McGrath bt A.Malkoa 6-2,  6-3.
                      
                    In the results of a golf tournament, it is usual to give the  total score first, followed by the score for each round. After three days of a  72-hole tournament, in which 18 holes are played each day, you may publish the  scores as follows (note that this is not yet a "result", since the  tournament is not yet over: it is called the leader board):
                    
                      Mazda Classic. Leader board (after 54  holes):
                        217 M.Somare  (72-74-71); 218 K.Mara (73-73-72); 220 K.Chong (71-71-78), R.Diaz (75-74-71),  H.Smith (74-73-73); 221 J.P.Dorman (77-72-72), J.Pidik (76-72-73).
                      
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                    League tables
                    Arrange for your correspondent to send you a copy of the  up-to-date league table with the results. If you have room, you may publish  this every week; if not, try to publish it every two or three weeks.
                    A league table needs to be carefully set out, in columns. It  can be in small type, since it does not have to attract the casual reader. A  soccer league table might look like this, showing the number of games played  (P), games won (W), games drawn (D), goals for (F), goals against (A) and  points (Pts):
                    Suva League: Division One
                    
                      
                          
                          Nausori 
                            Samabula 
                            Lami 
                            Raiwaqa 
                            Vatuwaqa 
                            Walu Bay 
                            Tamavua 
                            Muanikau 
                            Nesese 
                            Namadi  | 
                        P 
                          8 
                          8 
                          8 
                          7 
                          8 
                          8 
                          7 
                          8 
                          8 
                          8  | 
                        W 
                          7 
                          7 
                          5 
                          5 
                          4 
                          1 
                          2 
                          2 
                          1 
                          0  | 
                        D 
                          1 
                          0 
                          2 
                          0 
                          1 
                          4 
                          1 
                          1 
                          0 
                          0  | 
                        F 
                          19 
                          14 
                          12 
                          20 
                          14 
                          7 
                          6 
                          6 
                          6 
                          2  | 
                        A 
                          5 
                          7 
                          5 
                          8 
                          13 
                          12 
                          12 
                          14 
                          11 
                          19  | 
                        Pts 
                          15 
                          14 
                          12 
                          10 
                          9 
                          6 
                          5 
                          5 
                          2 
                          0  | 
                      
                    
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                    Reports
                    Whichever sports event you report, you will need to follow  the same guidelines.
                    
                      - 
                        
Check the rules and scoring system. The  organising body of the sport will probably have a booklet giving the rules; if  not, try the public library. Get hold of the rules; read them.
                       
                      - 
                        
Check the significance of the event. A cup final  or a title fight is much more important than a contest in which nothing is at  stake. The more significant an event, the longer the report should be.
                       
                      - 
                        
If you have to phone copy and don’t have a  two-way radio or mobile phone, find a telephone.
                       
                      - 
                        
Find a comfortable place with a good view from  which to watch.
                       
                      - 
                        
If you do not know the names of the players,  find a printed program (and check for any changes from the printed program) or  get someone who does know the names to sit beside you.
                       
                      - 
                        
Watch everything that happens, carefully and  dispassionately - you will be too busy to cheer or get excited. Ignore any  friends or relatives who try to talk to you during the game. Make notes.
                       
                      - 
                        
Afterwards, get comment from players, coaches or  managers - winners and losers.
                       
                      - 
                        
Be sure to mention how the victory was won,  important moments, outstanding individual performances, injuries, the size of  the crowd and even the weather if it affected the result.
                       
                    
                    You can now write the report, describing what happened,  giving relevant details, and analysing why it happened as it did.
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                    Analysis and previews
                    There are two main areas to consider in match previews.
                    Significance: is a championship at stake? What  effect will the result have on the team's or a player's record? Are the  contestants old rivals? Is the event specially significant for any participant?
                    Probable result: what is the relative strength  and experience of the teams? How have they performed against the same  opposition? Has either improved during the season? Are there new players or  have they adopted new tactics? Have they competed against each other before?
                    Beware! If you predict the result, you will upset the  supporters of the team you say will lose. Also, if you are wrong, you look  stupid. Do not be eager to predict results. It is better to say that the  endless appeal of competitive sport is the uncertainty of the result.
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                    Sports news
                    The bigger and more popular a sport or club, the more  significance attaches to news stories about it. A club squash player who  injures his knee is not news. How the international rugby hooker is responding  to treatment for a shoulder injury, five days before a match against Australia,  is news.
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                    Horse racing
                    A good racing service provides three things - full race  cards before meetings; selections of likely winners; and full results.
                    Race cards
                    These need to be clearly displayed to provide the following  information: time of race; name of race; distance; special category of runners,  if any; number of each horse; previous form of each horse; name of each horse;  its draw; its jockey; its owner and trainer; the weight it carries; the betting  forecast.
                    Selections
                    In countries where it is allowed, gambling is an integral  part of horse racing, so most people follow the sport in order to bet, and  hoping to win. Many newspapers, radio and television stations employ tipsters  to forecast winners.
                    A tipster who can pick winners will attract readers and  listeners, especially if he can pick winners at long odds. The racing  correspondent needs to study the form of each horse to decide the likely winner  - and he will be better placed if he has inside information from owners,  trainers and jockeys, too.
                    Results
                    These need less space than the race cards, but they also  need to be clearly displayed to provide the following information: name of  race; distance; winning horse (name and jockey) and its starting price; second  horse (name and jockey) and its starting price; third horse (name and jockey)  and its starting price; the order in which the rest of the field finished;  which horses did not start and which started but did not finish; the distances  by which the winner beat the second, and the second beat the third.
                    Here is an example of horse racing results:
                    
                              BRISBANE
                      1. Athol Mulley 2yo F Hcp 1000m: 1  Swift Minnie (S.Sharman) 6-1, 2 Cameola (W.Moore) 9-2, 3 Prospect for Love  (M.Maloney) 7-4fav, 4 Tensity Lad, 5 Lovero, 6 Le Sador, 7 Kaleidoscope. Did  not run: Black Chariot. Dist: 1l, short head.
                      2. George Moore 2yo F Hcp 1000m: 1  Volatile Lass (W.Goodwin) 7-1, 2 Celebes Sea (W.Moore) 5-1, 3 Aureal Lass  (N.Smith) 5-2fav, 4 Star Lero, 5 Vice View, 6 Red Marne, 7 Fearless Courage, 8  Demcab, 9 Missouri Burning. Pulled up: Quality Beau. Dist: 3l, 2l.
                      3. Roy Higgins Mdn Hcp 1350m: 1 Laird of  Luss (W.Goodwin) 25-1, 2 Logic Link (R.Setches) 8-11fav, 3 Tambo Lady  (C.Barham) 9-2, 4 Willacross, 5 Topak, 6 Jask, 7 Famocham, 8 Sweet Arthur, 9  Mighty Mustafa, 10 Godsarc, 11 Tin Chips, 12 Renewed Ambition. All ran. Dist:  neck, 2l.
                    
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                    All the media can cover sport, but they need to do so in  different ways. Radio and television have the advantage of speed - they can  tell you about the event while it is happening - while newspapers and magazines  have the advantage of being able to present lots of tabulated information - results,  league tables and so on for people to read at leisure.
                    Each of the media needs to concentrate on its advantages in  planning its sports service. Let us consider each in turn.
                    Newspapers and magazines
                    Newspapers and magazines cannot hope to be the first medium  to give the result of a big match. Anybody who is really interested will  probably get the result from radio or television before a newspaper or magazine  can be printed.
                    What the print media lack in speed, though, they make up for  in other ways. The advantages of newspapers and magazines include the  following:
                    Detailed information
                    Newspapers and magazines can publish the full results of a  wide variety of sports, league tables, fixtures (details of matches to be  played in the future), race cards, statistics and a lot of other detailed  information.
                    This can be printed in small type, because it is not designed  to be read continuously. Readers will search for the information they want, and  read those few words. Using small type allows you to fit much more information  on the page.
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                    Minority sports
                    Newspapers can devote some space to sports even if they have  only a few followers. It will not annoy other readers, who can ignore that  small report and read something else instead.
                    This is a big advantage over radio and television, where  everybody has to watch or listen to the same thing at the same time.
                    Pictures
                    Radio is fast, but it cannot carry pictures. Newspapers and  magazines can give good sports coverage by using plenty of sports photographs.  Television, of course, does give pictures; but even when people have seen the  moving image on television, they like to see again the crucial moment of the  game captured in a still image in the newspaper.
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                    Radio and television
                    Many of the things we have already said about reporting  sport apply equally to radio and television as they do to newspapers. You need  to understand your audience, and which sports you need to cover. You must  provide previews, match reports and results, which we will talk about in more  detail shortly. You can report sport both as news and as features or  documentaries. You need the same reporting skills of speed, accuracy and  attention to detail. The people who listen to sports programs will be just as  critical as the readers of sports pages. They are usually the same people.
                    Like newspapers, most big radio and television stations have  their own sports staff, reporting for the news or for sports programs. The  subject is too large and complicated to discuss in detail here, but the  following is some general advice.
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                    Speed
                    One of the main advantages radio and television have over  the print media is their ability to bring reports quickly. Radio in particular  can bring instant reports of sporting events. With satellite technology,  television stations can now get live reports instantly without having to lay  special cables to the sports grounds. Do not waste that advantage. People want  to know results as soon as possible. 
                    For major sporting events, especially those which might  interest general listeners and viewers, not just the sports fans, you should  treat results as news. Give them as soon as possible. Do not save them for your  once-a-week sports programme. You can always provide a longer report for your  sports programme, together with some background detail and analysis of the  event.
                    For minor sporting events, especially those which only  interest the participants, the results can be saved for a regular slot in your  sports programs. For example, the results of the regular tennis competition can  be given at the same time each week.
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                    Live commentary
                    Nowhere is the speed of broadcasting more obvious than in  live reports of sporting events, for example football matches or racing. People  at home or listening to a radio in their car can get a second-by-second report.  A good live commentary can make the listener or viewer feel that they are at  the event itself. Do not waste the advantage.
                    Your commentary must be clear and informed. You must know  the rules of the sport and be able to identify instantly all the people taking  part. You must speak confidently enough to report the fast action at the goal  line as well as to fill in the empty minutes while a coach tends an injured  player in the centre of the field. On television, you do not need to describe  what the viewers can see themselves, but you need to tell them who the players  on the screen are and describe any action which the viewers might have missed.
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                    Sports specials
                    Sports programs are the equivalent of the newspapers sports  pages. Such programs are broadcast regularly, perhaps on Saturday or Sunday  afternoons while sport is taking place, or on Friday evenings to preview the  weekend's sport or Monday evenings to look back on it.
                    You usually need to cover all the sports being played at the  time, but focus on a few of the most important events, perhaps with live  commentary from a match or race meeting. As with newspapers, you need reporters  or stringers at all the events, to send reports and results as they happen.  Reporters need to know beforehand how long their report should be, and not  exceed that time limit.
                    Sports program presenters need to be articulate, able to speak  clearly, brightly and continuously without a script. It often helps if they  have at least one guest in the studio, someone who can answer questions or  speak knowledgeably on a topic while the presenter takes a breath.
                    The program producer must be able to work quickly and  logically under stress. They must be able to find instant solutions to  unexpected problems, such as a sudden gap in the program because a report has  not arrived. It is useful if they have competent assistants to whom they can  assign some of the tasks, such as making phone calls or recording reports. It  helps if everyone involved in the program is a sports enthusiast, able to  understand the needs of the listeners or viewers.
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                    Fixtures, previews and results
                    Radio is not a good medium in which to give long lists, of  coming fixtures or results. Although television can cope better with them by  putting information on the screen, this alone will not help people who are too  busy to concentrate or who cannot read; so special care must be taken in  reading out tables.
                    Do not read out long league tables or lists of fixtures. It  is better to get someone into the studio to discuss them in a knowledgeable way  with the presenter, highlighting the most important or significant matches,  performances or changes in the league. You should avoid lists where possible,  but if you do present them, do it in a regular, consistent order, usually in  order of importance.
                    You must read at a steady pace, with pauses between matches,  games or events. You should establish a rhythm of delivering your words to  reflect what you are saying. For example, raise the pitch of your voice  slightly when reading the winners, lower it slightly for the losers or  contestants down the place order. (Pitch is the high or low tone of your voice.  It is not the volume or loudness of it.)
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                    Recording events
                    Your listeners or viewers want to hear or see the highlights  of events - the goals, the final seconds of a race or the knockout punch. These  can be recorded and replayed, perhaps several times if they are especially  important or interesting.
                    Television camera crews should be reminded of this whenever  they film a match or race. It is best to have several cameras at the event, to  capture the best moments from different angles. If this is not possible, one  camera crew at least must attend the match for long enough to record the  highlights. It is no good sending a camera crew to a football match unless they  film the goals. It is no good sending them to a marathon unless they film the  finish (and preferably the start as well).
                    TO SUMMARISE:                    
                    Give the  results clearly
                    Show how the latest results affect the competition, e.g. with league tables
                    Report on matches and tournaments as you would news events, with preparation, attention to detail and objectivity
                    Provide match analysis and previews, but beware of predicting outcomes!                    
                    Find out  which sports are popular in your country, and try to cover those
                    Arrange for  expert correspondents
                    Get the right  balance of results, reports, previews, sports news and sports features for your  media                    
                    Concentrate  on the advantages of your media:
                    
                      - 
                        
For print, the ability to give details, cover  minority sports and use pictures
                       
                      - 
                        
For radio, the speed at which you can bring live  commentary and results
                       
                      - 
                        
For television, the speed of live coverage and  the ability to show the moving highlights
                       
                    
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